Win the Listing.
Launch with Confidence.
Luxury sellers expect more than standard listing exposure. The Commonwealth Luxury Concierge Marketing Program gives agents a polished, coordinated marketing story to bring into the listing presentation and carry through launch.
For approved luxury listings, the program helps you present a higher level of service, reduce the time spent coordinating individual marketing pieces, and give your seller a stronger launch across print, digital, social, and luxury channels.
Use the program to strengthen your listing presentation, support your seller conversations, and launch qualified luxury properties with confidence.
Your Luxury Listing Launch Package
Zillow Showcase
Geo-Targeted Digital Ads
Exclusive Brochures
100 Postcards
Social Media
Exposure
QR Code Open House Flyer
Luxury Digital Opportunities
Print Advertising
in Luxury Publications
Zillow Showcase
-
Give your approved luxury listing a premium presentation on Zillow, designed to help the property stand out in search and attract more buyer engagement.
-
Showcase includes enhanced listing exposure, dedicated emails to interested buyers, and prioritized placement in Zillow search results.
-
The media-forward experience features professional photography, a Zillow 3D Home tour, and an interactive floor plan to help buyers explore the property more easily.
-
Agents order and pay for required media through Zillow Showcase. Zillow Media Experts are recommended, but agents may use their own photographer if all required Showcase media can be delivered.
Targeted Digital Marketing
-
Your listing receives a coordinated digital advertising campaign designed to build visibility at launch and keep the property in front of potential buyers.
-
The campaign includes 2 weeks of property listing and automated retargeting ads, plus a 1-week boosted listing ad.
-
Ads are targeted to potential homebuyers within a 15-mile radius and may appear across social media, premium desktop placements, mobile websites, and smartphone apps.
-
Boosted ads include additional social media targeting and lead generation forms, with an estimated 8,000 ad views and approximately 16–22 leads.
-
Campaign reporting may be available to support seller conversations.
Property Brochure
-
Present the property with 50 professionally printed 4- or 8-page exclusive listing brochures for showings, open houses, and seller-facing marketing.
-
A digital flipbook version is also provided for email marketing, QR code flyers, and easy online sharing.
-
Brochures are printed locally in Natick and available for pickup or shipping.
Postcards
-
Create neighborhood awareness with 100 professionally designed Just Listed or Just Sold postcards mailed around the property.
-
Choose your postcard type on the submission form, and the Luxury Concierge team will coordinate the design, printing, and radius mailing on your behalf.
-
Postcards help extend the listing launch beyond digital channels and give sellers a tangible marketing touchpoint in the surrounding market.
Social Media Exposure as a Luxury Listing
-
Give your luxury listing additional visibility through coordinated social media support across Commonwealth, office, and luxury-focused channels.
-
Approved listings may be featured on Commonwealth’s Instagram and Facebook pages, helping create launch momentum and additional seller-facing exposure.
-
Eligible properties may also be submitted for consideration on BHHS Luxury platforms, including the BHHS Luxury website and social media channels.
-
Placement opportunities are subject to eligibility, timing, content availability, and editorial approval.
QR Code Open House Flyer
-
Give open house visitors a polished, property-specific flyer with instant access to more listing details.
-
QR codes link directly to the digital brochure and property website for easy mobile viewing.
-
Includes key property highlights, agent contact information, and Berkshire Hathaway HomeServices Luxury Collection branding.
-
Provided as a digital file to be printed for use at open houses, private showings, and buyer follow-up.
Print Advertising
-
Position your approved luxury listing for potential exposure in select luxury publications and high-end real estate media.
-
Regular placement opportunities may include Prestige, Unique Homes, and Boston Magazine, depending on timing, availability, and property fit.
-
For exceptional high-end properties, additional brand-level opportunities may be explored when available.
-
All publication opportunities are subject to inventory, deadlines, eligibility, and approval. Placement is not guaranteed.
Luxury Digital Opportunities
-
Approved listings may be considered for placement on Commonwealth’s Luxury Collection page, giving the property additional visibility within a curated luxury listing environment.
-
Eligible properties may also be submitted for consideration on the BHHS Luxury website.
-
Listings with professional property video may be submitted for consideration in BHHS Global Open House Luxury Home Tours.
-
Digital placement opportunities are subject to eligibility, timing, availability, inventory, and editorial approval.